About Us

Next Generation

Inspiring the next generation to explore the outdoors and stay active.

Living Wild

Embrace nature’s beauty and live fully in the wild spaces we cherish.

Eco-Conscious

Protect the places we explore by promoting sustainability and stewardship.

Thrill-Seeking

Feel the adrenaline and chase the excitement of outdoor adventure.

Who We Are

Born in the heart of British Columbia and rooted in the wild landscapes of Western Canada, Northern Life Apparel is all about embracing adventure and celebrating the great outdoors. 

Our brand is inspired by the rugged beauty of BC and Alberta—the majestic mountains, crystal-clear lakes, winding rivers, and diverse wildlife that make this region one of the most breathtaking in the world.

Northern Life Apparel is for those who live for outdoor action—whether it’s hiking, skiing, snowboarding, skateboarding, sledding, or mountainbiking. We’re a community of explorers, thrill-seekers, and nature lovers who share a passion for adventure and protecting the environment.

Our Mission

At Northern Life Apparel, our mission is simple:

  • Support Youth in Sports: A portion of every purchase goes towards helping young athletes in BC and Alberta thrive in outdoor and action sports.
  • Protect Our Environment: We’re committed to preserving the natural playgrounds of Western Canada, promoting sustainability in everything we do.
  • Celebrate the Outdoors: Our clothing is designed for those who love to explore, whether you’re hitting the trails or carving through the snow.

Why Choose Northern Life Apparel?

  • Support Youth in Sports: Every purchase helps fund youth sports programs across BC and Alberta, getting kids active and fostering a love for the outdoors.
  • Eco-Friendly & Sustainable: We prioritize sustainable materials and practices, using eco-friendly fabrics and minimizing waste to help protect the environment.
  • Designed for Adventure: Our apparel blends functionality and comfort, so you’re ready for whatever adventure Western Canada throws your way, from city streets to mountain peaks.

The Northern Life Way

Northern Life Apparel isn’t just about clothing; it’s about a lifestyle. We believe in living adventurously, protecting our environment, and supporting the next generation of outdoor enthusiasts. Our designs reflect the spirit of Western Canada—wild, beautiful, and full of life.

Join us on our journey to explore responsibly, support youth in action sports, and celebrate the untamed beauty of BC and Alberta.

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